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Big Heart for Children from “Sunčica“ Kindergarten

28 June 2010.

First playground reconstructed from “Big Heart” affinity card

Eurobank EFG and the Ana and Vlade Divac Fund have opened today the reconstructed playground in the “Sunčica“ Kindergarten, part of Zvezdara Preschool Institution. This children’s playground is the first kindergarten reconstructed from funds collected from the “Big Heart” affinity credit card, issued jointly by Eurobank EFG and the “Ana & Vlade Divac“ Fund.

Eurobank EFG and the Ana and Vlade Divac Fund have opened today the reconstructed playground in the “Sunčica“ Kindergarten, part of Zvezdara Preschool Institution. This children’s playground is the first kindergarten reconstructed from funds collected from the “Big Heart” affinity credit card, issued jointly by Eurobank EFG and the “Ana & Vlade Divac“ Fund.

The reconstructed playground has been opened by Natasa Krstic, Head of Marketing and Corporate communication at Eurobank EFG, and our renowned basketball player and humanitarian activist Vlade Divac, in the presence of the children from this preschool institution, who have performed a song of the “Big Heart for Little People” project. This playground at Zvezdara and its equipment are adjusted to safe use by children with disabilities as well. Eurobank EFG and the “Ana and Vlade Divac“ Foundation launched the “Big Heart” affinity credit card this February, under the auspices of the Ministry of Education of the Government of the Republic of Serbia. By using this unique MasterCard credit card, the Bank’s clients support the reconstruction of children’s playgrounds in state kindergartens across Serbia with no additional costs, and the Zvezdara-based “Sunčica“ Kindergarten is the first whose playground has been reconstructed from the funds collected from this card. In addition, EKO Park, which has equipped this playground, has contributed to the campaign by donating a see-saw.

“Based on our know-how and experience in card business, we have invited our clients to join humanitarian work and improvements in the quality of life of the local community. We hope that the “Big Heart” will leave a trace as a unique interaction of the Bank, its clients and prominent humanitarian activists, Snežana and Vlade Divac, which has offered to the children of Serbia a nicer and safer place to play,” said Natasa Krstic, Head of Marketing and Corporate communication at Eurobank EFG.

Vlade Divac has expressed his satisfaction with a speed at which the first children’s playground has been reconstructed within the “Big heart” campaign, and added the following: “I have been particularly motivated to join this humanitarian campaign in order to promote sports from the youngest age and direct children to team spirit and proper upbringing. In addition, this is one of the simplest manners for businesspeople and other credit card users to support a nicer childhood of the children attending state kindergartens.”

Upon each transaction made with the “Big Heart” credit card (including purchasing and cash withdrawals), Eurobank allocates 1% of the transaction value and 50% of costs for monthly account maintenance to the “Ana and Vlade Divac“ Fund, and the collected funds will be used for the reconstruction of children’s playgrounds in state kindergartens in Serbia. Eurobank EFG’s clients who opt for the “Big Heart” MasterCard card will bear no additional costs and can use it as any other standard credit card. The more clients use the “Big Heart” MasterCard card, the higher support for a better childhood of the children in Serbia will be provided.

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