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"Big Heart" for children of Vlasotince

9 June 2011.

Fifth children playground refurbished owing to “Big Heart” card

Belgrade, June 09, 2011 - Eurobank EFG and the Foundation Ana&Vlade Divac have opened the reconstructed children playground of the “Milka Dimanić” kindergarten in Vlasotince today. The children playground within this kindergarten is the fifth kindergarten refurbished owing to funds raised from the Big Heart MasterCard affinity card, jointly issued by Eurobank EFG and Foundation Ana&Vlade Divac.

"Big Heart" for children of Vlasotince
The reconstructed playground of the “Milka Dimanić” kindergarten in Vlasotince was opened by Vlasotince municipality president Srđan Šušulić, Eurobank EFG Corporate Communications Head Nataša Krstić and our celebrated basketball player and humanitarian Vlade Divac, in the presence of children taught in this pre-school institution who sang “Big heart for little people”, the title song of this project. The kindergarten’s playground and all the equipment is fully adjusted to disabled children, which makes this kindergarten one of few kindergartens in Serbia adapted for safe play of children with all types of disability.

“It is Eurobank EFG’s great pleasure to participate in the reconstruction of children playgrounds throughout Serbia in cooperation with the Foundation Ana&Vlade Divac. Our clients, who make their contribution to this noble aim of renovation of children playgrounds in state-owned kindergartens, also help us in this endeavour by using the “Big Heart” MasterCard without any additional costs. We would like to continue with this project as long as possible and help reconstruction of as many playgrounds as possible,” Eurobank EFG Corporate Communications Director Head Nataša Krstić explained.

Eurobank EFG and the Foundation Ana&Vlade Divac launched the “Big Heart” affinity credit card in February 2010, under the auspices of the Ministry of Education of the Government of the Republic of Serbia. By using this unique MasterCard credit card, the Bank’s clients have an opportunity to support the reconstruction of children’s playgrounds in state kindergartens across Serbia with no additional costs.

Upon each transaction made with the “Big Heart” credit card (including purchasing and cash withdrawals), Eurobank allocates 1% of the transaction value and 50% of costs for monthly account maintenance to the Foundation Ana&Vlade Divac, and all the collected funds will be used for the reconstruction of children’s playgrounds in state kindergartens in Serbia. Eurobank EFG’s clients who opt for the “Big Heart” MasterCard card will bear no additional costs and can use it as any other standard credit card. The more clients use the “Big Heart” MasterCard card, the stronger support for a better childhood of the children in Serbia will be provided.
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