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“Big Heart” made Kraljevo children happy today

20 September 2012.

Kraljevo, September 20, 2012 – The playground of the “Mladost“ Kindergarten, refurbished owing to the “Big Heart” affinity card, has been opened ceremonially today, at the joy of all 270 children attending this pre-school institution.

“Big Heart” made Kraljevo children happy today

The children performed a theatre play, as a symbolic expression of gratitude to all users of this unique MasterCard card, more than 18,000 of them, who contributed to the playground reconstruction by using the card. This is the 12th kindergarten reconstructed during the three years of the joint humanitarian project of Eurobank and the “Ana and Vlade Divac“ Foundation.

“Kraljevo is a beautiful city full of nice memories for us. Therefore, we are very glad to be here again and that the “Big Heart” project has made Kraljevo children happy as well. I believe that they will play here free of any care in the world, and that their parents will not worry, as their children spend time at the safe playground,” said Snežana and Vlade Divac, the founders of the “Ana and Vlade Divac“ Foundation.

As the “Mladost“ Kindergarten includes a development group of day care for children with disabilities of the “Olga Jovičić – Rita” Pre-School Institution from Kraljevo, the playground is equipped with the latest playing devices for safe use by all children. “When we invest in projects such as “Big Heart”, we invest in a better future of our children. In addition to learning, playing where they socialise and develop their abilities is vital for their growing up. By providing devices adjusted to children with disabilities, we wish to support their psychological, physical and motoric skills and adequate inclusion in the social community,” underlined Aleksandar Milovanović, Regional Manager in Eurobank.

The “Big Heart” MasterCard card is used as any standard credit card, but its ultimate purpose is contribution to improving the conditions for more carefree growing up of children in Serbia. Clients who opt for using this unique affinity card bear no additional costs, and contribute to the important objective by supporting the reconstruction of playgrounds. Upon each transaction, including purchase and cash withdrawal, Eurobank allocates part of its revenues to the “Ana and Vlade Divac“ Foundation for the reconstruction of children’s playgrounds in kindergartens. Owing to the “Big Heart” project, more than 8,000 children have obtained new and safe areas for playing so far.

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