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First MasterCard PayPass Debit Card

25 January 2013.

Eurobank and MasterCard Europe have presented today the first MasterCard debit card at the Serbian market with the PayPass technology.

Tap and pay – card for dynamic life in Eurobank!

Belgrade, Januar 25th, 2013 – Eurobank and MasterCard Europe have presented today the first MasterCard debit card at the Serbian market with the PayPass technology. Contact-free payment with this card makes shopping fast, simple and functional, with the novelty that PIN is not needed for transactions up to RSD 2,500.

- MasterCard Europe is renowned for innovation in the payment cards segment, while Eurobank is one of the leaders in the payment cards business in Serbia. Therefore, we believe that the partnership we established for the launch of this unique product at our market will yield very good results. The use of the MasterCard debit card for contact-free payment will provide everyone with a modern and dynamic lifestyle with more comfortable shopping, without waiting in queues and typing in a PIN code. As the use of debit cards in Serbia is higher than the use of credit ones, we expect this product to be widely accepted very quickly – underlined Aleksandra Bursać, Business Network Head in Eurobank.

The MasterCard PayPass debit card can be used at all points of sale in Serbia where cards are accepted as a means of payment, and it can be used either as a contact-free or a regular chip card. Although payments using the contact-free technology have been possible only for credit cards and debit cards with a sticker so far, its use is increasingly popular around the world and in Serbia. “As one of the leading banks in the payment cards business, Eurobank is one of the most reliable partners of MasterCard Europe. We believe that the new product will quickly find its way to users, who will quickly realise all the advantages of contact-free payments,” pointed out Gabriel Ghita, Business Development Manager CEE of MasterCard Europe.

The MasterCard debit card with the PayPass technology is most often used for payments in supermarkets, fast food restaurants, petrol stations and other points of sale where quick shopping is vital due to an increasingly dynamic lifestyle. As the payment procedure is far simpler, a transaction is much shorter than a standard one, which is very important for people with many daily obligations and those who travel a lot.

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