24 December 2013.
Belgrade, December 24, 2013 – Eurobank is the winner of the silver reward for the integrated campaign, granted by the Association of Serbian Market Communications (UEPS) in the Financial Sector and Services category. The UEPS traditionally grants annual awards to the best projects in the area of market communications.
The rewarded “Let’s not waste it” campaign has been aimed at promoting “thrifty” refinancing loans in a creative manner, as achieved by presenting typical everyday situations. The series of three TV clips, featuring usual situations in life, a catchy radio jingle, creative advertising solutions and diverse PR and digital tools have resulted in an exceptionally positive feedback of the audience. Thanks to this integrated campaign, the Bank recorded significant business results in issuing refinancing loans in several weeks only.
The annual UEPS Awards for 2013 in more than 20 categories were granted at a ceremony organised at the Youth Centre in Belgrade yesterday. A specific feature of this year’s ceremony was the awards for the most successful young authors at the contest for the poster promoting the 50th anniversary of the Youth Centre of Belgrade.