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Book celebration with Big Heart

27 February 2014.

Belgrade, February 27, 2014 – Marking the National Book Day, Eurobank and the “Ana and Vlade Divac“ Foundation have donated 2,000 children’s books for city libraries across Serbia, within the long-term “Big Heart” project.

Book celebration with Big Heart
Book inventories of children’s libraries in twenty cities of Serbia will add latest titles of the local and world literature. In this manner, Eurobank and the “Ana and Vlade Divac“ Foundation wish to support the expansion of the culture of reading among the youngest citizens of Leskovac, Pirot, Vranje, Bujanovac, Prokuplje, Kuršumlija, Priboj, Nova Varoš, Prijepolje, Čajetina, Lapovo, Despotovac, Ćićevac, Topola, Bela Crkva, Irig, Inđija, Kanjiža, Šid, and Kovin. The initiative launched by Eurobank and the “Ana and Vlade Divac“ Foundation has been joined by the Public Library of Serbia, which has donated more than 2300 books to the libraries across Serbia.
At a press conference presenting details of this cooperation, a program of the “National Book Day” celebration, marked for the second consecutive year via a range of events, has been announced.
“The Book Day is for the Public Library of Serbia an excellent opportunity to expand cooperation with other cultural institutions, publishers, bookshops, and partners such as Eurobank and the “Ana and Vlade Divac“ Foundation. With true partners and a sincere wish to help reading regain its previous high status, we believe that any future event will be increasingly important and the pool of partners wider,” said Svetlana Jančić, Acting Director of the Public Library of Serbia.
The National Book Day aims to contribute to the promotion of the culture of reading and protection of the cultural heritage, primarily literature. By participating in this event of national relevance, Eurobank and the “Ana and Vlade Divac“ Foundation have wished to point to the importance of expanding the culture of reading from the earliest age. Within the „Big Heart” project, which includes this donation, Eurobank and the Foundation have so far donated 4,500 books to the libraries in the kindergartens renovated in four years of the project.

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