Eurobank general sponsor of the “Book Night”
4 June 2018.
PROMOTING READING HABITS AND BOOKS
For the 13th consecutive time, Eurobank will be the general sponsor of the “Book Night” event, which is to take place on June 8 in 55 locations across 26 cities in Serbia and the region, hosted by the publishing company Laguna.
‘This year, Eurobank is celebrating its 15th anniversary in Serbia - 15 years of commitment to the community where it operates. The longstanding partnership with Laguna is built on the pillars of our corporate social responsibility and our efforts to promote true values such as culture and education from the very beginnings of our business in Serbia. This partnership goes well beyond this sponsorship because the books we receive through the project are later on donated to libraries in elementary schools and kindergartens’, said Željka Ćirić-Jakovljević, Head of Marketing and Corporate Communication Division.
“Book Night” will take place at Laguna’s book clubs and Delfi bookstores from 5 PM through midnight, while Laguna’s book clubs in Banja Luka, Tuzla, Sarajevo, Podgorica, and Nikšić will upscale the event to a regional level. Readers will have opportunities to meet their favourite writers and choose from among a variety of discounts on books.
“Book Night” is an event that has been taking place since 2009 in Belgrade, Serbia, and the region. Twice a year - in June and December - Laguna’s book clubs and Delfi bookstores draw tens of thousands of readers over just a few hours.