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“Big Heart” for Children in Novi Pazar

17 October 2012.

Belgrade, October 17th, 2012 – Owing to the “Big Heart” affinity credit card, Eurobank and the “Ana and Vlade Divac" Foundation have ceremonially opened the reconstructed playground for children the from the “Mladost” Kindergarten and those from the Regional Day Care Centre for Children with Special Needs, in Novi Pazar today.

By reconstructing and equipping the thirteenth playground with the latest playing items,
Eurobank has facilitated the inclusion of children with disabilities and created conditions for their development together with other children.

By performing a theatre play, children from Kindergarten „Mladost“ have thanked all the “Big Heart” MasterCard card users, more than 18,000 of them, who enabled the reconstruction of the inclusive playground by regular use of the card.

“It is a great honour to attend the ceremonial opening of another successful venture within the “Big Heart” project, which has provided playing devices adjusted to all children and the reconstructed area for socialising of children. In addition to adopting new knowledge, playing through which they meet other children and develop social skills is also important for growing up of children,” underlined Aleksandar
Milovanović, Regional Director in Eurobank.

The “Big Heart” affinity credit card was launched in 2010 within the project of the same name, implemented jointly by Eurobank and the “Ana and Vlade Divac" Foundation, and its use provides clients of the Bank with an opportunity to support the reconstruction of children’s playgrounds in state kindergartens across Serbia.

“The playground we have opened today together with Eurobank is perhaps the ultimate objective of our mission of enabling children with special needs to grow safely and socialise with their peers while playing,” Vlade Divac pointed out.

Upon each transaction made with the “Big Heart” card, Eurobank and the “Ana and Vlade Divac" Foundation transfer funds for the reconstruction of children’s playgrounds in kindergartens across Serbia. Clients of Eurobank who opt for the “Big Heart” MasterCard card bear no additional costs and can use it as any standard card. The more clients use the “Big Heart” MasterCard card as often as possible, the more support will be provided for a happier childhood of children in Serbia.

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