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Eurobank won “my choice 2014” award for social responsiblity

2 October 2014.

Belgrade, October 01, 2014 – For the second consecutive year, Eurobank has won the “My Choice” Award for corporate social responsibility. As one of the CSR leaders and a financial institution which invests systemically in the projects for improving the environment where it operates, Eurobank has been rewarded for the Big Heart project, implemented in cooperation with the “Ana and Vlade Divac” Foundation since 2010.

Within the Big Heart project, Eurobank with its partners has reconstructed 22 playgrounds in state-owned kindergartens across Serbia. Following the floods which hit Serbia this May, Eurobank and the Ana and Vlade Divac Foundation were among the first to provide aid to the affected areas and invested more than EUR70,000 in the reconstruction of the only pre-school institution in the town of Ub, nearly completely devastated in the floods. So far the Big Heart has made more than 8,000 children across Serbia happy, owing to nearly 22,000 clients of Eurobank who use the “Big Heart” MasterCard affinity card.

“We are very proud that the association which promotes CSR values has recognised Eurobank as one of the leaders in Serbia. For us, this is another confirmation that our CSR strategy, which integrates social values in the very foundations of business operations, is the right one,” said Željka Ćirić – Jakovljević, Corporate Communications Manager in Eurobank.

The “My Choice” campaign is organised by the “My Serbia” Association, under the auspices of the City of Belgrade and with support of the Office of Serbian Parliament Deputy Speaker Vladimir Marinković, PhD, and the Belgrade Chamber of Commerce. The main objective of the campaign is to promote the companies which operate responsibly and care for its employees, living environment, local community and society as a whole.

Eurobank is a European banking organization with total assets of € 77.6 bn (as at 31.12.13), offering universal banking across eight countries. Eurobank has a dynamic presence in Greece and holds lead positions in Bulgaria, Romania and Serbia, offers discerning Wealth Management services in Cyprus, Luxembourg and London and is also present in Ukraine. More information about Eurobank can be found at

For additional information, please contact the authorised public relations agency, Represent Communications. Contact: Nevena Milenković 063 384 049, Mirjana Škrba 063 384 288