Eurobank is the winner of the special recognition
6 October 2020.
EUROBANK WINNER OF THE PR RECOGNITION FOR ‘MANCHESTER UNITED SOCCER SCHOOL’
Eurobank is the winner of the special recognition of the Serbian Public Relations Association for realization and communication of the ‘Manchester United Soccer School’ project. This recognition is granted by a journalist selection jury this year for the first time. Owing to communication activities implemented by Eurobank in collaboration with the New Moment New Ideas agency, more than a half of the entire population of Serbia have heard about this unique Soccer School via media, social media platforms and special events.
Thanks to the long-standing cooperation between Eurobank and Manchester United FC, the Soccer School was organised in September 2019. The youngest talented footballers had an opportunity to gain knowledge about football and practical experience from the School head coach, Robin van der Laan, and to socialise with a legend of the club from the Old Trafford, a former attendee of this school, Wes Brown. In addition to young footballers, the School was also attended by the children of Eurobank’s employees, clients and partners, as well as residents of the centres for children without parental care, SOS Children’s Village Kraljevo and Children’s Village from Sremska Kamenica. Both partners thus confirmed and expressed again their commitment to corporate social responsibility.
Thanking the selection jury for having recognised the significance of this project, Eurobank Head of Corporate Communications Aleksandra Džaferović said this was one of the most challenging, as well as the most inspiring projects that the Bank participated in. “It is an honour that journalists’ jury recognized the importance of this project. Cooperation with a global brand such as Manchester United also means additional responsibility to give your best in each project and build communication to widest audience in the most adequate manner, and I am happy that we have managed to do that.“– said Aleksandra Džaferović.
Eurobank launched its partnership with the Football Club Manchester United in 2014, in the area of issuing co-branded payment cards, and thanks to this cooperation, the Bank brought the ‘Manchester United Soccer School’ to Serbia.