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16 April 2021.

Eurobank is the gold sponsor of this year’s ’Money Fair 21’ conference, the central event in the world of finance in the Western Balkans. This regional conference aims to assess challenges and opportunities at the times of major crises, and this year it focused on the crisis caused by the COVID-19 pandemic. The conference was also supported by the European Investment Bank and the European Bank for Reconstruction and Development.

The ‘Response of the Financial Sector and Banks to the COVID-19 Crisis’ panel discussed ongoing measures and changes, as well as the response of banks and financial institutions to the pandemic consequences in the aim of maintaining macroeconomic stability. Slavica Pavlović, President of the Executive Board in Eurobank a.d. Beograd, also participated in this panel.

‘Last year has brought new and unexpected challenges for the society and economy, but due to a responsible economic policy, low inflation and stable financial system, it was possible to provide timely and adequate response to these challenges, despite the uncertain and unprecedented circumstances caused by the pandemic. Also, the changed circumstances made us re-evaluate business priorities and redirect a strategic orientation, namely accelerate optimisation of business processes, and focus on digital solutions and further digitalisation of operations. We are particularly glad about a highly positive feedback of clients, who, in parallel to traditional banking services, increasingly adopt our digital service offer, which confirms that we are on the right track. The Money Fair is an opportunity for representatives of regulators, international financial institutions and the banking sector to exchange opinions and experiences about doing business at the time of pandemic, as well as to share their views on priorities for the upcoming period’, noted Slavica Pavlović.

The ‘Money Fair 21’ conference was officially opened by the National Bank of Serbia Governor, Jorgovanka Tabaković, and participants in other panels included key decision-makers from the world of finance, banking, insurance and technology, who provided a new insight and a starting point for overcoming financial challenges in the Western Balkans.

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